1.
Explain what typographic
color is, and the four things that determine it.
When
looking at typographic color, it is not about the reds, greens, and blue inks,
but typographic color “refers only to the darkness or blackness of the
letterforms in mass” (Bringhurst 25).
The typographers main goal when looking at color is the evenness, and
this is achieved through the demands of legibility and the logical order are
satisfied. The four things that determine typographic color are; “the design of
the type, the spacing between the letters, the spacing between the words, and
the spacing between the lines” (Bringhust 250).
2.
When is ok to use justified type?
When should you use ragged type?
Looking
at word space and character line settings, justified text is acceptable with a
minimum of a fifth of an em (M/5) and a maximum of a half of an em (M/2). The
character line setting that is acceptable for justified text is about 40
characters. The typical word space for text that is set ragged is about a
fourth of an em (M/4), and the character line setting is 45-75 characters when
looking at a regular one-column page. When there are short lines the text
should also be ragged, as well as with narrow columns.
3.
How should you choose your
leading setting?
The
leading setting that the typographer chooses should be based on multiple
factors of the text. The leading should always be at least two points larger
than the size of the text. Longer measures need more leading than shorter
measures, dark typefaces need more than light, faces that are larger on body
text need more leading than smaller, and unserifed faces usually need more
leading than serifed faces. All leading should be positive, it is very rare
that a negative leading will be used.
4.
List at least three of the
hyphenation rules that you think are most useful/surprising to you.
· “At
hyphenated line-ends, leave at least two characters behind and take at least
three forward” (Bringhurst 42).
· “Avoid
leaving the stub-end of a hyphenated word, or any word shorter than four
letters, as the last line of a paragraph” (Bringhurst 42).
· “Avoid
more than three consecutive hyphenated lines” (Bringhurst 43).
· “Hyphenate
proper names only as a last resort unless they occur with the frequency of
common nouns” (Bringhurst 43).
5.
What are some things you can do
to create contrast? What should you NOT do?
Contrast within text can be
created in many different ways, even just by
working with one font, given the
different aspects that it carries given that it has a large family. Contrast
can be created using small caps, italics, or bolding the letters. Working with
the same font, but just different characteristics, helps to create contrast
that may be needed in a type setting. When looking at what not to do when
trying to create contrast, don’t use a font that is not needed. It is also
important to keep in mind to only change on aspect of the text at a time; this
meaning if you want something for a heading that is larger and bold, just start
by increasing the size, and follow by the bold later. It is important to
experiment with the text. When creating contrast with the text, it is important
to keep the punctuation in mind as well, if the text is changed to bold, be
sure to keep the punctuations normal or else there would be too much going on.
If the text is italic, the punctuations are okay to be kept the same, they are
not taking away from the type, and the same goes for if the text is in small
caps, the punctuations can stay the same without creating too much contrast on
the page.
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